Kenko / Eiyo Drink

Health / Energy Drinks

Commonly found in drug stores and convenience stores in an array of small bottles, there is a vast market in Japan for drinks which can give you a burst of energy for those long working days or for recovering after a night of drinking. An aging population and increasing health awareness has driven the boom in health drinks. Varieties include those with added royal jelly and vitamin C. Recently, fruit-flavoured drinking vinegar has become popular because of its perceived health properties.