Sake Experience 2017

No HYPER JAPAN Festival would be complete without an opportunity to immerse yourself in the world of Japanese sake, and this year’s Sake Awards and Sake Experience offer an unrivalled chance to sample and learn about some of the best sake coming out of Japan right now.

As Europe’s largest public tasting event for sake, there will be an unbeatable array of different sakes to choose from, to suit all palates and occasions. Whether you’re a seasoned sake sampler or a complete beginner, you’re sure to find something new and interesting to tempt your taste buds.
Click here for the full line-up

As well as getting to try what’s on offer, there’s a rare opportunity to speak directly with sake brewers and learn about their craft. To add to the experience further, attendees will be able to vote for their favourite, with all those taking part eligible for a draw to win fabulous prizes.

Last year’s event showcased dozens of sakes from eight sake breweries from across the length and breadth of Japan, and attendees got the chance to sample for themselves some of the country’s most exciting brews. To make sure you don’t miss out, book your ticket without delay!

  • Tickets for the Sake Experience 2016 are now on sale for £15.
  • Tickets are only available to those aged 18 or over
  • An entry ticket to HYPER JAPAN Festival must be purchased separately
  • Tickets are available through advance bookings only.

Book Your Tickets Now!

The Eat-Japan Sake Experience, one of Europe’s biggest public tasting events for sake, where you can try, learn, buy, and vote as you enjoy Japan’s most traditional tipple, returned once again for HYPER JAPAN 2017. This year's event featured 10 breweries, who brought with them 25 different sakes and fruit based liqueurs.

Click here for the full line-up

We’re delighted to announce that around 1000 visitors participated in this event, voting for their favourite sake in three different categories. The results were as follows.

People's Favourite

Your overall favourite sake

Junmai Ginjo Urakasumi Zen

Type of Sake: Junmai ginjo
Rice Variety: Yamadanishiki, Toyonishiki
Rice Polish Ratio / ABV: 50% / 15.0-15.9%
Best Served: Chilled, Room temp., Warm

A nose of wood and summer berries leads into a beautifully balanced, creamily textured body with elegant hints of fruit. The finish is long with subtle melon notes. Enjoy with fresh seafood, steamed fish.

Best Sake for Sake Beginners

The ideal introductory sake

Shirakabegura MIO Sparkling Sake

Type of Sake: Sparkling
Rice Variety: Gohyakumangoku
Rice Polish Ratio / ABV: 60% / 5%
Best Served: Chilled

This gently carbonated, low-alcohol sake showcases the natural sweetness and fruitiness of rice. A great introductory sake, ideal as an aperitif or served with a light sweet course, such as fruit or sorbet.

Best Match with Non-Japanese Food

The sake you would most like to try with another cuisine

Kinmon Azumacho Honjozo

Type of Sake: Honjozo
Rice Variety: Reiho
Rice Polish Ratio / ABV: 68% / 15.5%
Best Served: Chilled, Room temp., Warm

With a subtle nose of dried fig, cloves and cinnamon, this delivers rich umami with banana bread sweetness and a spicy, peppery aftertaste. It would match nicely with grilled mackerel, sardine or miso-marinated salmon.