Discover Sake: Unlock the flavours of Japan

Whether you’re a seasoned sake connoisseur, a newcomer to the sake world, or someone who has yet to try sake, ”Discover Sake”, organised by The Government of Japan, has curated an experience to satisfy your curiosity and captivate your taste buds. Join us and step into the world of sake!

EVENT In-store Tastings

In-store sake tastings are planned for mid-September to early October in various shops in London. Join us for in-store tastings at various locations across London. Find a shop near you and experience the flavours!

Shopping Mall

  • Westfield Stratford City, on ground floor, near John Lewis
    Sat 23 – Fri 29 September
    Time: Sat 13:00-19:00, Sun 12:00-18:00, Mon-Fri 13:00-19:00

Department Store

  • Harvey Nichols Knightsbridge, at The Wine Shop, The Fifth Floor
    Date: Mon 25 September – Sun 1 October
    *Tastings are offered on Fri 29 September and Sun 1 October, Time: 16:00-18:00


Liquor Shop

  • Whisky Exchange Great Portland Street
    Date: Thu 21, Fri 22, Sat 23, Tue 26, Thu 28, Fri 29, Sat 30 September
    Time: 12:00-18:00 for 21-23, 26 and 28 September
    14:00-17:00 for 29 and 30 September
  • Whisky Exchange London Bridge
    Date: Thu 21, Sat 23, Thu 28, Fri 29, Sat 30 September
    Time: 12:00-18:00 for 21, 23, 28 and 30 September
    14:00-16:00 for 29 September
  • Whisky Exchange Covent Garden
    Date: Fri 22, Sun 24, Tue 26, Fri 29 September, Sun 1 October
    Time: 14:00-17:00 for 22, 24, 26 September, and 1 October
    12:00-18:00 for 29 and 30 September
  • Clapton Craft E5
    Date: Fri 22, Sat 23, Sun 24, Fri 29, Sat 30 September, Sun 1 October
    Time: 13:00-16:00 for 22 and 29 September
    17:00-20:00 for 23 and 30 September
    12:00-15:00 for 24 September and 1 October
  • Clapton Craft Depot
    Date: Sat 30 Sep
    Time: 13:00-15:00

EVENT – Symposium “Refreshing perspective – Women’s voices on the future of Sake & Wine -” 

Date: Monday, 25 September 2023  *Invitation-only


  • Ms. Miho IMADA, President of Imada Sake Brewery Co, Ltd, Selected to BBC’s “100 Women 2020
  • Ms. Emma RICE, Consultant Winemaker
  • Ms. Abbie MOULTON, Wine Writer
  • Ms. Natsuki KIKUYA, Sake Educator, President of Museum of Sake

*Event report will be available soon.

EVENT – Business Networking “Discover Sake: Expanding Opportunities in the UK”

Date: Wednesday, 27 September 2023  *Invitation-only

EVENT Talk and tasting sessions at HYPER JAPAN Festival 2023

To kick off the “Discover Sake” promotion, the sake expert Natsuki Kikuya will be hosting two tasting sessions with special guests on the main stage.


Where to buy sake list is a comprehensive list of shops and online shops where you can buy sake in the UK. Enjoy exploring the world of sake!

*You will be redirected to the Sake Samurai Association UK’s external website, the junior council of The Japan Sake Brewers Association.